--- title: Ready for Gen Z? description: Gen Z is arriving on the workforce and coming into earning power. Immersed in the digital world from childhood to adulthood, they have unique demands impacting commercial real estate. Learn more on Gen Z's real estate impact from BisNow's recent article, and find out how BarkerBlue can help offset costs of building the new experiential environments expected by Gen Zers. image: https://blog.barkerblue.com/hubfs/adult-beautiful-beauty-826349.jpg --- 650.696.2100 | [info@barkerblue.com](mailto:info@barkerblue.com) [Request a Pickup](https://barkerblue.com/request-a-pickup) *|* [Upload a File](http://barkerblue.spinnerdog.net/Forms/BarkerBlue/index.php) *|* [Molti Planroom Login](https://molti.com/login) [![Logo"](https://blog.barkerblue.com/hubfs/Barkerblue%20September2017/images/logo.png)](https://barkerblue.com/) - [Home](https://barkerblue.com/) - [Businesses](https://barkerblue.com/#) - [BarkerBlue Create](https://barkerblue.com/businesses/barkerblue-create/) - [BarkerBlue Build](https://barkerblue.com/businesses/barkerblue-build/) - [BarkerBlue Manage](https://barkerblue.com/businesses/barkerblue-manage/) - [BarkerBlue Record](https://barkerblue.com/businesses/barkerblue-record/) - [Company](https://barkerblue.com/#) - [About](https://barkerblue.com/company/about/) - [Partners](https://barkerblue.com/company/partners/) - [Environmental Commitment](https://barkerblue.com/company/partners/) - [Careers](https://barkerblue.com/company/careers/) - [Media](https://barkerblue.com/#) - [Blog](https://barkerblue.com/media/blog/) - [Contact Us](https://barkerblue.com/contact/) - [Home](https://barkerblue.com/) - [Businesses](https://barkerblue.com/#) - [BarkerBlue Create](https://barkerblue.com/businesses/barkerblue-create/) - [BarkerBlue Build](https://barkerblue.com/businesses/barkerblue-build/) - [BarkerBlue Manage](https://barkerblue.com/businesses/barkerblue-manage/) - [BarkerBlue Record](https://barkerblue.com/businesses/barkerblue-record/) - [Company](https://barkerblue.com/#) - [About](https://barkerblue.com/company/about/) - [Partners](https://barkerblue.com/company/partners/) - [Environmental Commitment](https://barkerblue.com/company/partners/) - [Careers](https://barkerblue.com/company/careers/) - [Media](https://barkerblue.com/#) - [Blog](https://barkerblue.com/media/blog/) - [Contact Us](https://barkerblue.com/contact/) # BLUE BLOG [Home](https://barkerblue.com)/[Media](https://barkerblue.com/media/) /BlueBlog # Ready for Gen Z? [Home](https://barkerblue.com)/[Media](https://barkerblue.com/media/) /Ready for Gen Z? # Ready for Gen Z?  ![adult-beautiful-beauty-826349](https://blog.barkerblue.com/hs-fs/hubfs/adult-beautiful-beauty-826349.jpg?width=685&name=adult-beautiful-beauty-826349.jpg)  "The next generation of consumers is already influencing the next phase of real estate.  Generation Z has been defined as anyone who is born after 1996. The eldest Gen Zers are now 22, coming into adulthood and beginning to have purchasing power...Welcome to Generation Z’s influence on commercial real estate. Multifamily and coworking locations will be [earth-friendly.](http://www.processindustryforum.com/hottopics/20-most-eco-friendly-buildings-on-earth) Increased food delivery demands will require larger commercial kitchens. Retail spots will become a place to do something rather than buy something." (BisNow 8/21/18) Expect increasing requests for even richer [experiential environments](https://barkerbluecreate.com/our-work/portfolio/) to meet Gen Z's taste for integrating imaginative digital worlds into their physical surroundings. This definitely includes demands for the workplace. Building Owners and Developers: How will you keep pace with these new building requirements at an afforadable rate? Consider offsetting costs of creating your new experiential space by using [certified construction information management to reduce both cost and risk](https://barkerbluebuild.com/who-we-serve/developers/). Plus explore replacing some expensive interior items with use of more affordable [environmental graphics](https://barkerbluecreate.com/what-we-do/solutions/environmental-graphics/)to acheive similar effect *(for instance wall graphics can quickly create an immersive lifelike environment).* **See more on BarkerBlue at:  **[http://www.barkerblue.com](http://www.barkerblue.com). **Learn More on Gen Z from BisNow**: [https://www.bisnow.com/national/news/commercial-real-estate/gen-z-takeover-developers-are-no-longer-building-with-just-millennials-in-mind-92040](https://www.bisnow.com/national/news/commercial-real-estate/gen-z-takeover-developers-are-no-longer-building-with-just-millennials-in-mind-92040)         [workplace and design](https://blog.barkerblue.com/topic/workplace-and-design), [environment graphics](https://blog.barkerblue.com/topic/environment-graphics), [BarkerBlue| Build](https://blog.barkerblue.com/topic/build), [Construction Information Management](https://blog.barkerblue.com/topic/construction-information-management), [BarkerBlue| Create](https://blog.barkerblue.com/topic/create) - [Tweet](https://twitter.com/share) ### Related posts ![](https://blog.barkerblue.com/hubfs/FeaatureArt_Rubrik.jpg) [Event Graphics with Impact!](https://blog.barkerblue.com/impactful-event-graphics) [Gallery](https://blog.barkerblue.com/hubfs/FeaatureArt_Rubrik.jpg) #### [Event Graphics with Impact!](https://blog.barkerblue.com/impactful-event-graphics) June 30, 2024 | [No Comments](https://blog.barkerblue.com/impactful-event-graphics#comments-listing) ![](https://blog.barkerblue.com/hubfs/Barkerblue%20September2017/images/our-work-banner.jpg) [OKTA creates a serene VIP experience](https://blog.barkerblue.com/okta) [Gallery](https://blog.barkerblue.com/hubfs/Barkerblue%20September2017/images/our-work-banner.jpg) #### [OKTA creates a serene VIP experience](https://blog.barkerblue.com/okta) December 19, 2023 | [No Comments](https://blog.barkerblue.com/okta#comments-listing) ![](https://blog.barkerblue.com/hubfs/DS_LinkedIn.jpg) [BarkerBlue joins DreamScape's Print Provider Network](https://blog.barkerblue.com/barkerblue-joins-dreamscapes-print-provider-network) [Gallery](https://blog.barkerblue.com/hubfs/DS_LinkedIn.jpg) #### [BarkerBlue joins DreamScape's Print Provider Network](https://blog.barkerblue.com/barkerblue-joins-dreamscapes-print-provider-network) November 17, 2023 | [No Comments](https://blog.barkerblue.com/barkerblue-joins-dreamscapes-print-provider-network#comments-listing) ### Leave A Comment    ### BLOG CATEGORIES - [#brandingmatters (1)](https://blog.barkerblue.com/topic/brandingmatters) - [#businessdisplaygraphics (5)](https://blog.barkerblue.com/topic/businessdisplaygraphics) - [#constructiondata (11)](https://blog.barkerblue.com/topic/constructiondata) - [#customdisplays (1)](https://blog.barkerblue.com/topic/customdisplays) SUBSCRIBE TO OUR FEEDS ### Subscribe To Our Newsletter [![BarkerBlue.com](https://blog.barkerblue.com/hs-fs/hubfs/NEW_BarkerBlue_Logo_horiz%20copy.png?width=180&name=NEW_BarkerBlue_Logo_horiz%20copy.png)](https://barkerblue.com) Founded in 1961, BarkerBlue has become a leader in Construction Information Management and Display Graphics and Digital print solutions. Contact us today to see how we can help you visualize your projects. ### Contact US 363 North Amphlett Blvd. San Mateo, CA 94401 Phone: 650.696.2100 Email: [info@barkerblue.com](mailto:info@barkerblue.com) Web: [www.barkerblue.com](https://barkerblue.com/) © Copyright  Barkerblue   |   All Rights Reserved   |  [Privacy Policy](https://barkerblue.com/privacy-policy/) ![websights](https://ws.zoominfo.com/pixel/624b546fb50440001cf17de1) ![websights](https://ws.zoominfo.com/pixel/624b546fb50440001cf17de1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "BarkerBlue", "url" : "http://blog.barkerblue.com/author/barkerblue" }, "datePublished" : "2018-08-22T19:55:27.000Z", "headline" : "Ready for Gen Z?", "image" : [ "https://blog.barkerblue.com/hubfs/adult-beautiful-beauty-826349.jpg" ], "mainEntityOfPage" : { "@id" : "http://blog.barkerblue.com/ready-for-gen-z", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.barkerblue.com/hubfs/Logo_Stuff/BB_Logo.png" }, "name" : "BarkerBlue" } } ```